How To Make Your First Business Label and What to Avoid

Designing a logo might seem like an easy task at first, but there are many factors to consider before you get started. To help guide you in the right direction, we've compiled some of the most important criteria and factors when designing your business label

This blog post will provide information on how to start making custom stickers for your company's name or any other purpose.

 

Why Your Business Needs Custom Labels

A private label is a great way to differentiate your product and brand from the millions of e-commerce competitors. With your unique branding, you can sell generic products while building a loyal following that will keep coming back for more.

As an entrepreneur with many other online sellers who constantly compete against one another, it's important to find ways to stand out from the rest. Therefore, building and maintaining a strong reputation should be a top priority when looking into launching or growing any business venture. 

One powerful way we believe entrepreneurs can do just that by creating their exclusive line of branded goods – otherwise known as private labels to create successful brands.

 

How To Create Business Sticker Labels

 

Choose Products

With a product-driven business, you will need to choose which products are most profitable for your desired margin. This can be tricky without any experience or knowledge about the industry that you're operating in.

Many businesses and brands start with a single product as it dictates their margins, manufacturing processes, and supply chain management from day one. The brand drives customer loyalty, but they also need an actual valuable product on offer. Private labels give them this chance by offering generic products to add their branding.

You can always switch products if the first product you sell doesn't work out or you want to change directions. The goal is to stick with one product but instead, use your findings from research as a lens into both industry and niche that will support what you are selling. 

When selecting key products, don't forget about complimentary items like travel mugs for those who love their coffee!

 

Define Target Market

Your target market is who your product appeals to, and you need to define this so that you can know how best to promote it. The key part of defining a customer profile? Figuring out what they want from products like yours--what their needs are.

 

Differentiate Yourself

Differentiating yourself from your competition can be simple. Just look at what they are good and not so good at, then make those areas you excel in. The important thing is to focus on where there is room for improvement or change within an industry.

For example, if all other competitors seem serious, but you want something more lighthearted, use humor with your brand as one way into which consumers might connect with you while still maintaining some seriousness when necessary. 

It's okay if it isn't major because being different from everyone else starts small; like any new business venture- starting slowly means building up momentum before going full force ahead later down the line. You can also order clear roll labels. 

If you like the look of a gloss finish, make sure you use a permanent marker. And if you're creating black stickers, make sure to use ink that will stand out, like gold, silver foil, or white envelope seals.

 

Create Your Brand Identity

Now is the time to create your brand identity. Your logos say who you are and where a product comes from, so choose wisely! You should use this logo in all correspondences and packaging and labeling before deciding on a final name for your company. 

Conduct some research into what's already out there with similar names; otherwise, it might confuse customers or even violate an existing trademark belonging to another business owner entirely.

 

Frequently Asked Questions About Creating a Custom Label

 

What Are You Going To Use The Custom Labels For?

Before you start designing the custom stickers, it's important to know what they will use. Whether you're a small business or an individual creating labels as a hobby, it will help determine which type of label is best suited for your needs.

 

What Colors Will Be On The Custom Business Labels?

As for the color of your custom sticker, you are free to choose whichever one suits your business best. Maybe you like a more vibrant look, or maybe it's better if they're muted instead so as not to be too distracting and stand out in pictures. 

You can also pick colors based on different meanings that may promote certain things about your company, such as health awareness or environmental responsibility, depending on what industry you work with.

Stand out with new stickers and labels that are durable, customizable are now available in different sizes. In addition, there are more ways to make your message stick with custom Stickers and Labels with our expanded sticker range. 

 

What Information Is Needed On Business Labels? 

The label needs to include both the company name and address but not their phone number as they provide an email or webform for customer service inquiries.

This is the kind of thing that you should plan for ahead of time, as it will behoove your customers if they can tell at a glance who they're dealing with.

You want to make sure there's enough room available on the label so that you have plenty of leeways in case anything changes down the line. For example, an address or phone number change would be disastrous if printed and then discovered later. 

Don't put too much information either - this is where creativity comes into play again. Lesser text on the business labels means more space and easier readability. Every customer interaction is a chance to impress. That's why we make it easy to make your stickers and create a matching, professional look.

Let’s Talk Custom Label Printing

No matter what kind of products you produce, you’ll likely need some sort of label stating what the product is. From baked goods with ingredient lists to electronics, labeling items properly is crucial to many businesses.

We at Anchor Graphics can work with you to create the perfect custom labels for your products. Labels are crucial to help consumers identify your product properly, but they should also be eye-catching and market your product properly to help increase sales. After all, it is estimated that 70 percent of the decision making process comes down to the label.

We provide labels for products of all sorts of consumer goods, including:

Food packaging use

Dressings, Oils, Vinegar & Sauce Bottles

Jelly, Salsa, Honey & Nut Butter Jars

Spirit, Wine & Beer Bottles

Water Bottles

Ingredient Listing & Nutrition Information

Barcode Labels for Sales & Internal Control

Gaming

Single Coupon Redemptions & Promotional Items

Once you’ve received your labels, then it’s time to get them affixed! Follow these tips for expert label application so that your products can look as good on the outside as they are on the inside!

Clean the Surface Properly

The smallest bit of dust on the surface can completely wreck the presentation. Make sure you’ve properly cleaned the surface for the best stick.

Stay on the Edge

By limiting the amount you touch the adhesive (especially with clear labels), you reduce the skin oil and fingerprint transfer, not to mention adhesive on your skin.

Whoops?

We’ve all done it - you sneezed during application and suddenly your label is cattywampus on your product. If you’ve got vinyl or polyester labels, never fear. You can simply run a damp sponge on the label and shift it around a little, then use a scraper to wipe out the excess bubbles. Voila! (NOTE: this is NOT for paper labels!)

Watch the Temp

If it’s winter? Regular adhesive labels don’t like temperatures below 50 degrees F and may lift or peel as a result. We do have labels that are not cold sensitive, if you are labeling products that need to stay cold.

Give your Labels Time

Adhesives can take between 24-48 hours to fully affix. After application, give your products a day or two to ensure that the labels don’t shift.

Our product label service is stellar for many reasons. We offer both designs: roll labels, and cut-to-size. The labels are available in different shapes and sizes with self-adhesive material, making them stackable to any surface. The material we choose can withstand water, oil, and other external factors, maintaining the label’s cleanliness. The offerings come with durable adhesive material, which makes them applicable for both indoor and outdoor use. All of these factors, along with the use of completely customizable coloring, makes our label service the one you should choose.

Anchor Graphics is one of the oldest and most recognized label, tag, sticker and decal makers in Texas. We serve all industries, especially the Property Management, Towing, Septic or Port-A-John, Cellular or Wireless industry. Need help with any of your design needs? Call or email us now at 1-800-875-7859 or lesliegoolsby@anchorgraphics.com.

How Can Label Color Combinations Affect Your Customers?

It’s been said that the golden rule of marketing is to try and connect to your customers through their hearts and not their wallets. There’s hardly any better way of establishing a relationship with new customers than by choosing the right color choice in your product packaging.

The associations our brains develop in response to certain colors are important in bridging the consumer market and marketing material gap. A closer look at colors used in advertising across various industries, and you’ll find that many of those colors feature repeatedly.

The choice of colors on a brand’s label doesn’t mean they are its favorite colors. They’re colors that the market connects with the most regarding their needs and expectations from the brand. It’s more by design than a coincidence, and brands have to customize an ideal color scheme for the most effective marketing efforts.

According to a Seoul International Color Expo secretariat research study, 93% of buyers focus on visual appeal. Nearly 85% make buying decisions based on color. This goes to show that color is often the sole reason people choose to buy a product. 

Let’s look at the science of color combinations in marketing and how they will help you communicate your brand message most effectively.  

 

How Color Choices in Marketing Influences Customers

The meaning and psychology of label colors can positively impact people’s willingness and ultimate decision to buy a product. Colors can communicate a message that words cannot replicate and are highly effective at emotional persuasion.

Brands and advertisers know that people make subconscious judgments about people, an environment, or a product within a few seconds of interacting with them. As such, marketers use certain colors, hues, shades, and tints to trigger a particular emotion and action. 

The result of this marketing tactic is often both subtle and powerful. Consumers can be influenced to choose a product or service over their competitors or buy on impulse. 

The color of a product can convince us that it tastes fresher than similar products with different colors. It can even make medicines a lot more effective. Drug manufacturers make stimulants yellow and sleeping pills blue because customers associate these colors with their intended effects. 

If you think there might not be some truth behind it, think about your favorite brands and how certain colors feature prominently. Think about how bright red is synonymous with Netflix and Target or how yellow is widely associated with Best Buy.

Here’s a breakdown of different color psychologies, what they mean, and how they apply to the market. 

 

Red Color Psychology

The color red is associated with a sense of urgency and is best suited for fast-food chains. Think of KFC, McDonald’s, and Burger King. It kindles appetite and passion, which is what fast-food restaurants want you to feel about their products. 

 

Green Color Psychology

Green is associated with power, nature, health, and tranquility. It is used as a strategy to ease customers and stimulate harmony in their brains. This approach helps cultivate a viable environment of decisiveness. 

Companies that use green in their labels include Whole Foods, BP, and Starbucks. Whole Foods uses green color since it’s associated with nature, health, and high-quality organic products. 

John Deere also uses green since it’s associated with farming and agriculture. Starbucks uses green to promote relaxation in its cafes since people buy coffee from them during stressful days. 

 

Blue Color Psychology

Blue is associated with peace, intelligence, and communication. As such, it comes as no surprise that it’s commonly used for social media logos more than any other. Think of Twitter, Facebook, and LinkedIn.  

 

Black Color Psychology

In marketing, black is more of a hue than it is a color. Black absorbs light and is associated with power, stability, strength, and authority. If used too frequently, it can easily become overwhelming. However, some brands such as Chanel and Nike have managed to pull it off with notable success.  

 

Purple Color Psychology

Purple is commonly associated with respect and royalty. Therefore, it is frequently used in marketing anti-aging and beauty products. It is also associated with wisdom and creativity. Two big brands that use purple for this reason include Craigslist and Yahoo!.

 

White Color Psychology

The color white is associated with feelings of safety, purity, and cleanliness. It may not be the best color for every business, but it’s certainly effective for a brand with a minimalist label design. 

 

How To Find Color Combinations to Design a Label That Sells

Now that you have a strong idea of color psychology and meanings work let’s briefly look at how you can use them to design a label that reflects your brand’s personality.

 

Combine Two Primary Colors

Two main colors will be easy for your clients to remember rather than three or four or five. This is especially important when designing your logo. Major brands that use this concept include FedEx, Best Buy, and Starbucks. 

 

Choose Colors That Represent Your Brand Image

The choice of color combination will decide what emotions they will evoke from your customers. Consider the different color psychologies highlighted above as you make your decision. 

 

Test Your Color Marketing Strategy

Testing is the only way you can find out if or not you’ve made the right decision. To determine which color palette is most effective, try and run numerous iterations of a split test. Print your designs and assess their appeal.

This will help you determine the color choice for each design element in your branding, from text to background and the call to action. 

 

The Bottom Line

In today’s competitive retail markets, all brands must strive to make a colorful impression on potential buyers if they’re going to stand out from the competition.  

As a marketer, it helps to understand that colors are key in selling a brand. However, the real challenge involves tapping into the potential of color psychology to communicate to your buyers. 

The psychology of color combinations is a key aspect of any product label design. But color psychology is not restricted to evolving a particular emotion. It also involves using colors and printing designs that meet buyer expectations for certain brands and products.

Colors influence our perceptions of the world in a way that is neither logical nor obvious. What we associate a color with depends on our personal and societal backgrounds. As a marketer, you should combine this insight with market research to understand what your ideal target audience prefers. 

 

Anchor Graphics aims to help businesses achieve a great custom label that’s both visually and emotionally appealing. Shoot us an email at marketing@anchorgraphics.com if you would like to know more about custom label design and label printing.

The 2023 Definitive Guide to Printing Product Labels

For most businesses that offer products to their customers, product labels are an integral part of the company. The label lets your customer know what they are buying and reminds them where they purchased the item and what company to return to when they need more products.

Because of the importance of a product label, most businesses will choose to invest in high-quality professional labeling from a company they can trust. Whether it is the printing on the label or the adhesive used or any other important aspect of the label, companies have been choosing Anchor Graphics for all of their product label needs for more than 40 years.

What Are Product Labels?

A product label is simply the identifying adhesive paper attached to a product’s packaging, which details what the product is and other pertinent information such as the brand, manufacturer, or distributor. 

They are most often made from paper but can also be made from different materials such as foil, fabric, latex, and plastic as long as those surfaces can be written or printed. They can be manufactured with various textures and finishes and can even be waterproof, if necessary.

Origins of Product Labels

The labeling process has been in existence since the 18th century, when custom-printed labels were made for medicine containers and wine bottles. This labeling process was very time-consuming because the labels were printed on handmade paper, and the labeling itself was done by hand. 

Since self-adhesive had not yet been invented (not until 1935), each paper label was glued by hand for the customer. The materials were expensive, and not many companies were able to afford the label service pricing. However, the paper machine’s inventions and the principle of lithography in 1789 changed the labeling service.

Throughout the mid-19th century, the labeling process was continually improved, and companies could afford a custom label. Even a color label became more widely available when color printing was enhanced so that each label no longer had to be painted by hand. This was important because color labels helped catch the customer’s attention and sell the product more easily.

During the 20th century, self-adhesives were invented and continually improved to be produced on a mass scale and adhered to other materials like wood and glass. A label in today’s retail service industry has come a long way and can incorporate much information, including bar codes.

Printing Custom Labels in 2021

Designing and printing a label for your product in 2021 is certainly not as difficult or expensive (though not free, of course) as it used to be. When your company needs a new label or a re-run of an existing one, we at Anchor Graphics can help. Our printing service has a fast turnaround time, affordable pricing, and guaranteed customer satisfaction for your business.

Hot Stamped & Embossed Labels

When we use our high-quality hot stamp and embossed custom labels at our custom printing shop, you will be getting paper-based labels for product packaging and promotion printed with metallic, opaque pigment holographic hot stamp foils. The vinyl and clear substrates are great for cosmetic and prime labels, and the over-laminated labels are perfect for durable application. 

Full-Color Flexographic Labels

If you opt for the flexographic labels, you will receive the highest quality, four-color process labels with UV varnish at no extra cost. Anchor Graphics can handle up to 6 color printing to complement the process image. The film substrates are perfect for bottles and prime label applications. 

Our flexographic labels work well for cosmetics, personal care, pharmaceutical applications, audio/video/software applications, and promotional or direct marketing applications. Anchor Graphics makes high-quality custom labels for laser and thermal transfer printers.

Thermal Transfer and Direct Thermal Labels

Our printed label shells for thermal transfer printers will work with up to 8 colors, and Anchor Graphics also has color-tinted labels and a large selection of blank labels. The consecutive bar codes, serial numbers, part numbers, and other information which changes from label to label can also be incorporated.

Electronic and Communication Labels

Your business needs to have the proper types of labels for your electronics and another communication packaging. These include asset tags, cellular decals, identification labels, and security labels. We offer barcode and consecutive numbering, metalized matte silver polyester, white polyester, and security silver “VOID” polyester. Our permanent adhesive labels are easy to apply, and we also have special harsh environment laminate available for the label you choose.

Custom Outdoor Labels

When you sell an outdoor label, it needs to be able to withstand harsh conditions. Ours are weatherproof and UV durable. The Ultra-Tac decals offer a higher initial tack and stronger bond, and over-lamination protects the label against abrasion, some solvents, oil, gas, and some acids. And our aggressive adhesive has been formulated to adhere permanently, even to slightly rough or blemished materials.

Contact Us For Custom Labels

If you have a business and need a label for your product, contact your local printing service provider at Anchor Graphics. We have been offering printing services with affordable pricing for over 40 years, and our team is dedicated to making a label for your product that you will be proud to display.

Call us today for more information on how our label printing systems work, our print quality, and why shopping local for your printing service is the best bet for your business. Be sure to ask about our other print services as well, such as business cards, brochures, and food menus.

The Difference Between Waterproof & Water Resistant Labels

The main difference between waterproof labels and water-resistant labels is that waterproof means the label is completely protected against water. By contrast, the water-resistant qualities of a label only ensure it repels water but isn't wholly protected against it.

Regardless, waterproof labels and water-resistant labels serve the same purpose, although their purpose is different.

Waterproof labels protect products against environmental hazards that result from exposure during manufacturing, transport, and storage stages. As a result, manufacturers use waterproof labels on almost anything.

On the contrary, water-resistant labels are solid and durable labels meant for damp areas but may not survive extreme exposure to oil and water. These printable, self-adhesive weatherproof labels are designed to last on your parcels, packages, products, and equipment.

Keep reading this comprehensive guide that provides information on waterproof and water-resistant labels, their differences, and how you may choose the best option for you.

 

What Are Waterproof Labels?

Manufacturers print Waterproof labels on durable polypropylene material that lasts longer when exposed to both oils and liquids in products. Also, they are essential for businesses that use waterproof labels on demanding products or moist and wet conditions.

 

What Are The Reasons For Using Waterproof Labels?

 

Durability

Most customers seek waterproof labels to protect their products against harsh conditions. Tear-resistant labels remain optimal for use on assets that need outdoor applications and transportation.

Durable waterproof labels are suitable quality labels that are great for outdoor use—also, the strong adhesive work well for transporters when they encounter snow and rain.

Notably, extreme outdoor conditions need labels that offer strong UV and abrasion protection.

 

Compliance

In marine application, waterproof labels are used because they withstand exposure to salt spray. Additionally, the labels are chosen to comply with Federal and International regulations to identify hazards and information in a vessel.

 

Legibility

An environment full of water and moisture causes challenges and hazards that may pose readability problems with labels.

You need to select a label that resists abrasion or extreme temperatures while not being susceptible to corrosion over time.

 

What Are Water-Resistant Labels?

Water-resistant labels that include Glossy White, Matte, and Clear labels are manufactured using polypropylene material finished with water and oil, giving them long-lasting applications.

 

Difference Between Waterproof Labels And Water Resistant Labels?

The difference between water-resistant and waterproof labels is explained by the fabric used in their manufacturing. The water-resistant material is tightly woven such that water struggles to get through it, making it repellent to water.

Materials such as polyester and nylon fit in the bill of water-resistant materials. On the contrary, waterproof labels offer a complete barrier to water because of their construction.

 

Which One Is The Best? Waterproof Labels Or Water-Resistant Labels?

If you want to purchase labels, consider buying a label that is compatible with your applications. You may realize that choosing between waterproof and water-resistant labels is tricky.

It would help if you appreciated that the elements and material used to produce waterproof material make them permanent as they do not allow water to go through them. On the contrary, Water-resistant materials are merely repellent to water, meaning they are not as permanent as waterproof labels.

However, it's advisable to use water-resistant labels on any product that may not need to be submerged in water as it is not as costly as the waterproof label.

 

What are Weatherproof Labels?

Weatherproof labels have suitable face stock materials, inks, and adhesives that may last longer in the specific environment it is meant to be used. Manufacturers design waterproof labels for users to ensure they keep at bay hazards and environmental conditions.

Listed below are some of the contextual hazards and harsh environmental conditions;

  • Outdoor rigors
  • Intense sun exposure
  • Contact with chemicals and oils
  • Rugged industrial application
  • Shipping and handling rigors
  • Rough product use
  • Extreme heat and cold conditions

 

Weatherproof Label Applications

Waterproof labels are printed for a wide range of applications cutting across all industries. The application may include, among others:

  • Chemical and drum labels
  • Medical labels—also
  • Automotive labels
  • Display packaging
  • Plastic and glass beverage bottles
  • Food labels for packaging and containers.

 

Custom Outdoor Labels Or Stickers

Outdoor labels are referred to as outdoor stickers or outdoor decals. Significantly, they are created to be durable, long-lasting, rugged, and weather or waterproof products. In addition, they boast of the ability to withstand the stress of the outdoor such as sunlight, heat, and cold that are destructive to paper labels.

Custom labels mean that companies may design outdoor stickers to suit their particular brands and special needs.

Weatherproof label materials are used to design custom weatherproof labels applicable across a wide range of outdoor use characterized by harsh environments.

 

What surfaces Can Outdoor Stickers Adhere To?

Custom weatherproof labels may be used as outdoor stickers when applied to glass, plastics, wood, painted surfaces, fabric materials, and metals. However, you need to ensure a good adhesion is achieved by placing a permanent adhesive material on a clean and dry surface.

 

Materials suitable For Strong Labels

 

Substrate

Several permanent adhesive label materials, such as vinyl labels, offer different resistance levels to hazardous and harsh environmental conditions. Apart from vinyl, other label materials include polyester, brass, aluminum, and stainless steel.

Always match your application to the specifications to ensure your substrate is waterproof or water-resistant.

 

Printing

Several printing processes are used to design waterproof labels. Some of the functions include ink, laser, and etching. Laser printers set with minimum application temperature remain effective on printing these solid adhesive labels.

 

Finishing

A surface finished with a protective layer such as Teflon-coated aluminum creates a higher degree of waterproof properties.

 

Adhesives

Adhesives attached to labels need to be made of different material compositions based on their intended purposes. Therefore, it behooves you to confirm the suitability of the adhesive or label material for the product.

 

Types of Labels Available

 

Media Labels

Media labels can be used on different media types, such as cassettes and discs. It is considered one of the best methods to organize and categorize an extensive collection of media.

 

Printer Labels

Printer labels come in multiple shapes and styles. Furthermore, their range of use remains wide enough for numerous applications. Also, the significant advantage is that you can create them using your home printer.

 

Thermal Labels

Label importers understand that shipping costs may grow faster than they can manage. A thermal transfer may be a great way of keeping the extra cost of shipping low to save the budget.

 

Final Thoughts

Waterproof labels and Water-resistant labels serve almost similar purposes to ensure that the marketing of products is made possible by providing eligible and permanent brands that advertise and provide adequate product information.

Less Is More – The Power Of Minimalist Label Design

The world around us is becoming more complex, and many companies are vying for your attention at each moment. 

Brands are continuously looking for ways they can cut through the clutter and stand out in the market so they can grab the market's attention and appeal to consumers.

Many companies choose designs that shout 'attention here' as they try to capture consumers' peripheral vision with bold typography and screaming colors. However, there's an emerging trend of minimalist label design, a directly opposite approach that's gradually becoming more prominent.  

 

What Is Minimalism

At its core, minimalist label design is about decluttering and getting rid of the excess. The concept has found its way into many areas of modern society, such as architecture, interior design, art, and, more relevantly, graphic design.

Even though markets today are neck-deep in an ocean of excessive advertising, several companies have chosen to go out of their way to avoid it altogether.

Although minimalistic label design is by no means a new trend, we are starting to see brands exercise extreme simplicity in label and packaging design.

Here is a list of reasons why minimalist label design carries so much potential. 

 

Draws Focus on the Product

As critical as good label design is, selling your product won't be very effective if it's distracting to your target market. With a minimalist design, you get to keep customers focus on the product. 

You might be wondering how a simple design can draw customer focus effectively.

A minimalist design is best placed for starters on just the right label size, not too big and not too small. They also have slightly or completely transparent elements and usually have a few important details about the product to avoid distraction.

A minimalist design also helps prevent customers from thinking the product is being over-marketed. 

 

Convey a Unique Message With Custom Label Printing

Minimalist design can do a great job in distinguishing a brand from its competitors. It helps to convey that there is something special about the product that makes it unique and more interesting than its rivals.

For instance, if you use recycled label material in the production process, you can use a simple design to communicate to your customers that your brand is concerned about conserving the environment. Customers want to spend their money on brands that practice eco-friendly measures or any other ethical issues in society.

 

Highlight the Product's USP with Personalized Labels

Minimalist label design can also help highlight the USP (Unique Selling Point) of the product. A USP is a statement made by a brand to showcase what makes its product different or superior to those competitors. 

More often than not, a brand's unique selling point is what sways the customer's final buying decision.

With a maximalist label design, it's easy for product information to get lost amongst other elements in the design. But a minimalist label easily draws the eyes of consumers to the most important information you would like to communicate.

 

Create a Relationship of Trust With Customers

One of the primary functions of product labels is to build trust with new or potential customers.

A minimalist label design sends out a message that the manufacturer is confident in their product and is happy to let the product speak for itself. The confidence of simplicity will compel likely customers to buy the product.

It can also help strengthen the relationship with those loyal to the brand. After all, we can't think of anyone who wants to be associated with a brand that commonly uses flashy elements in its label design. 

 

Simple, Custom Labels Are More Visually Appealing

A great way of achieving a modern and visually appealing aesthetic for your product is to use a simplistic approach in your design. Few visual elements on your label will help you make good use of white space, which would otherwise not have been possible with a more complex design. 

 

The Colors Used Stand Out More 

One critical element that stands out in any minimalist label design is the choice of colors. The colors used are very important in all product labels, but none more so than in minimalist labels because there aren't many design elements to distract.

Color works at a primal level, triggering certain emotions in the buyer's brain. Regardless of your choice of color palette, be it bold and striking or calm and relaxed, a simple and custom label design will make your brand colors feature a lot more prominently. 

 

Tips to Creating the Best Personalized Labels

Now that you've understood just how powerful a minimalist approach to your product packaging design can be. Let's walk you through some ways to achieve the perfect label design for your brand.

 

Be Direct, but Not Too Direct

A good way of going about a minimalist design is to take a 'what you see is what you get approach. But at the same time, it shouldn't be too ambiguous for your customers to know instantly what to expect from the product. Use as few words as you can, and don't be too obvious.

 

Mind Your Copy (and Typography)

Use fewer words and avoid lengthy descriptions to achieve a simple product packaging design. You could even abbreviate your brand's name or use a catchy slogan no longer than one sentence. 

Consider your typography too! Make sure you use a simple font that is easy for potential buyers to read.

 

How to Print Labels That Matter

The whole idea of minimalism stems from the concept that less is more. Putting the most important elements in a certain space allows them to stand out in a visual environment. This helps the elements feature more prominently.

When other products on the shelf are overly complex, simplicity becomes a lot easier to notice. Once you have your ideal minimalist label design in place, you're going to need a printing company like Anchor Graphics to print labels for you.

Call us at 1-800-875-7859 for more information on how we can help you create custom labels or with your custom label printing needs.

Choosing the Perfect Bottle Label

Whether you are launching a skincare line or a healthy beverage, it's critical to instantly find product packaging that establishes your brand image. Whether your product caters to students, professionals, or retired individuals, it's vital that your packaging connects to your target audience right off the bat.

With so many new products hitting the market consistently, mix-ups and misplacement have also become a part of the picture. Whether a competitor has the same color scheme as your product or a completely different company bears a similar shape to your bottles, you need a surefire way to have your product stand apart from other offerings.

That's where custom labels for bottles come in.

With their unique design, distinct outlook, and sturdy material, these custom labels can ensure that your bottles boast of your branding even in crowded shelves and shared spaces.

While choosing a custom label for your brand may seem a bit tricky at first, it is not at all challenging when you know what to do.

To help you find your perfect custom label for bottles, here's a lowdown on how to breeze through the process.

Be Mindful of Your Bottle's Shape for Quality Printed Results

One of the first steps of the process relates to your bottle's shape. This particular approach lets you select a label design that suits the bottle’s structure and helps you choose a label size that goes in line with the bottle's measurements.

For instance, if your bottle follows a conventional design, such as a Bordeaux bottle, you may need a custom label covering most of the bottle except for its neck. On the other hand, if your bottle has a more modern style, such as bullet design, you may only need a label covering a small portion of the bottle.

Take Your Bottle's Measurements for Stickers and Labels

Once you have selected a bottle design, it will be time to take measurements of your bottle. This helps you choose a label size that fits your bottle without any issues. It also lets you determine what type of costs will be associated with printing your custom label for bottles.

This step needs to be followed with a precise approach and requires you to pay attention to its accuracy. Keeping this in mind, make sure you are taking the bottle's measurements with the utmost care. For best results, you should inquire about the bottle's dimensions from the manufacturer itself.

Decide What Type of Label Size You Need

This is where your knowledge and decision about the bottle's shape play their role. While you can follow established practices regarding a label's size concerning a specific bottle's shape, it is not always necessary. You can easily choose a smaller label for a bottle that would otherwise have a larger label and vice versa.

This particular step mainly relates to your branding and the information you need to place on your label. In many cases, you may need to adhere to regulations about placing certain information on the label. That is why you should make a decision depending upon the type of product you are selling.

Choose a Color Scheme To Provide Wonderful Stickers

Even when you have created your branding visuals to use across multiple media, you will still need to make certain design decisions for your labels. One of the biggest factors relates to choosing the background color of your label on which your branding will rest for everyone else to see.

Other aspects such as borders and font colors also play a big part, where these factors typically relate to your branding design. By mixing and matching different color schemes, you can determine the best course of action that brings your brand to life through your bottle label.

Determine the Need for Extended Content

Depending upon your industry, you may need to tap into extended content labels (ECLs). As their name suggests, these specialized labels stand apart from conventional labels due to their ability to expand into double or triple their surface size. This is possible due to their multi-ply design, which comes in a resealable format for bottles.

ECLs are especially relevant if you are marketing a beauty product or a medication that may need additional information to your customers for legal or service reasons. If this distinction applies to your industry, you should look into these custom printed labels.

Find The Right Material For Your Packaging

Even when packaged in the same bottle, many products do not hold the same ingredients or use cases. Some bottles sit on the kitchen shelf for weeks between their single-use, while others are used daily and even twice a day on the bathroom counter. These rules also affect your bottle's label or labels and its performance.

For instance, if you are distributing a food product, you can safely use paper labels that don't need special protection from water exposure. But if your bottle holds a skincare product such as a facial wash that will constantly interact with moisture, you will need a waterproof material for the label.

Of course, these aspects broadly apply to your stickers for your products as well. You want to ensure that your stickers do not roll right off when contacting your customers.

Choose The Best Value For Printing

Once you have gone through the selection, design, and content creation process, you will be ready to print your custom labels and use them on your bottles. To save the cost of special printing equipment and material, you can reach out to a vendor specializing in printing custom labels for bottles. 

This step requires you to factor in the starting costs and long-term printing custom labels for your ongoing product distribution. By making precise calculations, you can cut back your initial investment while also ensuring consistent production for your labels in the future. 

At Anchor Graphics, you can choose from various custom labels for bottles that also come in a slew of styles and materials. Whether your aesthetic leans towards eclectic expression or specific design, you can create a label that fits right into your brand image. 

To see how our labels and stickers solutions can help with your product rollout, don't hesitate to contact us for a free stickers or labels consultation today. We will be glad to hear from you and guide you through the design and printing process without delay. 

Our representatives ensure excellent quality service for your printed jobs in Pilot Point, Texas. They ensure that your company project, packaging, stickers, labels, and other menu items are up to par. Find out how our printed solutions can work for companies, art, and materials today.

7 Tips for Package Label Design and Materials

When it comes to your products and the packaging on them, you must have high-quality custom labels made for your company. The labels, including the words and images on them, tell your customers several important things about the product you are offering. 

It is crucial for your business's longevity that your customers associate quality and satisfaction with your company and your products. That means that your custom labels should be designed with your company in mind and printed on the highest quality materials.

1. Use a Professional Designer for Your Label

Designing a custom label for a new product and then using digital printing on that design should not be done by an amateur. Your company and your brand depend on the design and printing of the label, so you must get high-quality work. 

Your custom label for your packaging and the digital printing of that label requires a professional's experience and expertise to ensure it is done correctly and efficiently. A professional will also have ideas about making your product stand out from the competition and catch the eye of your customers.

2. Research the Labels of Your Competitors

While you may be completely engrossed in your own company and all of the things that go into producing your items, you should also take some time to research your competition. What kinds of labels are your competitors using on their packaging? How can you distinguish yourself from them? 

You already know that a professionally designed and printed label will help you establish yourself as an expert in the business, but how can you stand out from others with great packaging and labels? People enjoy a unique and fun product label, so it is your job to provide them with the labels on the packaging they are looking for.

3. Be Sure Your Label Represents Your Company

Because your company likely already has a distinctive brand that you have ensured is consistent throughout all of your promotional and marketing materials, you should certainly make sure that the design of each label you create carries that brand as well. If you are already using a certain font for your logo or other marketing items, it should be on the label as well. 

Certain color schemes, font decisions, distinctive patterns, and any other design elements (even a photo) representing your company should be present on the label. Printing a randomly designed label will not increase brand awareness and may cause consumers to ignore the product because it is not the brand they already know and enjoy.

 

4. Focus on Digital Printing Quality

The design of your label, as we have seen, is quite important, but the exceptional view on a screen needs to be replicated in the printed version. If the printing causes the label to be blurred or some other visual aspect that you worked so diligently to create to be distorted, you may lose the full intended effect of the label. 

Digital printing is just as important as the designing process; the two must work together to ensure that the vision is made a reality for your packaging labels. Hiring a professional printing company to provide you digital printing service you need is integral. Color, materials, fonts, and everything else involved in the printing process should be considered.

5. Choose the Right Label Stock and Coating for Printing

Part of the printing process involving design elements is the type of label stock and coating for your labels. You can choose between paper and vinyl (the two most common and popular) stock for the labels to be printed on, and as far as pricing is concerned, the paper will be cheaper. Paper is not waterproof, though, so you may not want to consider pricing increases if you have a product that will be exposed to condensation. The vinyl will be your safer choice for your label orders.

Coating options include matte, gloss, and high gloss, depending on the overall effect and finish you want your product to have on the consumer when they look at it. Matte is perfect for the rustic feeling, and gloss provides a more expensive look to the product (though the pricing may not reflect that). High gloss is great for indoor or outdoor since it is highly reflective and UV-resistant.

6. Get Free Online Proofs

When you are in searching through the options for an online printing company for your labels, be sure the company you choose offering free proofs of your labels in addition to the stock, coating, and customization options you require. You want this process to be as smooth and easy as possible and free from issues, so you must be able to review the proofs online to finish the process before the printing service for your orders commences.

7. Customer Satisfaction Is Guaranteed

One of the most critical parts of investing in the great labels for your packaging (or any other aspect of your business) is that your satisfaction as the client of the printing company is a priority. When you call, email, or contact the printing company, you should feel valued as a client when you talk to the business. If not, contact another printing company that will put your needs and your labels first.

Call Our Printing Company for Your Labels

At Anchor Graphics, we have provided label printing services for companies for over 40 years. If you are looking to have labels printed for your packaging or have questions about printing your labels, call Anchor Graphics for a free estimate and discuss your options and needs. Our team is flexible and helpful with designing labels and talking about your printing options. Call or email us for more information about the best printing and to get answers to all of your questions.